MakeMyTrip`s Marketing Campaigns

In the year 2000, Deep Kalra (Kalra), an alumnus of IIM, Ahmedabad, and a former employee of GE Money , came up with the idea of catering to the US to India travel needs of the overseas Indian community. In October 2000, Kalra founded a small start-up company in India with early-stage funding focused on the non-resident Indian (NRI) market – specifically people seeking an economical ticket to visit home. The company started its operations by launching its website Makemytrip.com. But in mid-2001, Kalra faced issues like the dotcom meltdown and the 9/11 attacks. As a result, the company suffered a huge loss and could not find any investor. .